Brands focusing on managing expectations...

Most times than few instances, brands have had to settle for differences in varying demands of consumers/customers - but it should be noted that many times these brands are responsible for compromising situations that they often find themselves in.

CLICK TO WATCH THIS VIRAL VIDEO 

Why would a telecommunications brand pronounce in an advert that the average customer of its product with a simple recharge as low as N200 or N500 can win an airplane - I mean, by first critical thought, is that even practical possible for that average consume?

Some other brand one time advertised some multiple-bonus as high as 10x on recharge while such bonus could barely last 1day or 2days!

It us so important for these brands to note that while the hustle for making profits is ripe, some level of dignity in service delivery is equally vital to not just increasing your customer-base but sustaining their unflinching trust with their products and/or services.

Feel free to drop your comments below!